- Our challenges were to position Provident, a company active in the non-banking financial industry, as a transparent company, and to convince the media stakeholders to cover topics around the brand in a favorable manner, despite the company’s perceived reputation of loan sharks.
We identified the conversation starter for transparency talk, relevant both for our key audience and for the core business: money. More specifical, we explored the couples’ relation to money through thelenses of "financial infidelity". We deployed the first national study about this topic, and with the results in hand we took it out to the media. The results helped us meat our goal as the topic gainedtraction on national TV stations, national radios and throughout the online. Moreover, it triggered real debates about the idea of transparency between partners, so we extrapolated the discussion to blog articles about why NBFIs are not loan sharks, but a transparent business, with no hidden contractual clauses and, actually the best solution for some people.
PR ● Social Media ● Influencer Management