Fragile The Power of Being Vulnerable
Nomination @ PR Award in three categories
- A project which brought to the market an absolute novelty, the fact that it managed to bring to the public eye a series of stories which could not have been told otherwise, than through the power of art. Various social issues are revealed to the public through creative documentary series with 10 episodes – available to the general public for free and published on www.fragile.live platform. The platform was launched as a catalyst for the support community, which was set to develop.
The creative value of this campaign comes from the approach of using artistic tactics to address a serious social issue and to reveal real personal stories, as starting points for healing. We used art as a conversation starter and social binder for a topic which is very sensitive and personal.
Creative concept ● Strategy ● PR ● NGO collaboration